Lead Product Designer B2B- и B2C-продуктов. Формирую продуктовую стратегию, веду дизайн сложных систем и управляю командой дизайнеров. Выстраиваю дизайн-процессы, развиваю дизайнеров и синхронизирую продуктовую и инженерную команды.
Клиентские приложения и White Label-решения под брендом партнёра
Ежедневная работа курьеров: мотивация, слоты и доставка
Back-office, WMS и операционные инструменты для внутренних команд и партнёров
Самостоятельные продукты: от идеи и дизайна до запуска
Интерфейсные концепты для клиентских приложений, физических операций и сложных B2B-систем
I’m a Product Design Lead at Yandex Lavka, where I create products, grow design teams, and shape product strategy. I’m based in Belgrade.
I’m responsible for the development of B2B products and several B2C products. Alongside leading a team of designers, I work on product strategy, complex system design, integrating AI into design workflows, and developing high-impact product concepts.
Released two core catalogue experiences: filters for product discovery and ratings and reviews on the product page.
Outcome: Catalogue filters, ratings, and product reviews were implemented and released to production in the White Label product.
Redesigned the home screen around each courier’s current state and tasks: the map opens on demand, while key services and personal data are visible at a glance.
Outcome: After a pilot and courier-level experiment, the new home rolled out to everyone on 9 June. In Moscow, active shift time among first-week couriers rose by 2.52 hours (+11.36%). In the broader newcomer hours-worked subgroup, Test reached 34.2 hours versus 30.1 in Control (+13.7%).
Designed three independently tested mechanisms that turned operational demand into clear actions for couriers: goals, slot recommendations, and on-time rating incentives.
Outcome: Across separate experiments, Goals delivered +9.5% hours worked and +10% orders per courier; slot recommendations added 1.5 percentage points to fill rate and 7–7.5% hours worked per courier; on-time rating incentives reduced round-trip by 37 seconds and CTE by about 20 seconds, while increasing on-time deliveries by 6 percentage points.
Turned fragmented delivery stages into a clear journey that also works for multiple simultaneous orders.
Outcome: After launch, pickup time fell by 10 seconds and CTE by 20 seconds. In UX testing, every courier completed the journey without errors and understood the contextual item guidance.
Designed the core journeys for a new courier app in one month while handing them to engineering in parallel.
Outcome: The app rolled out to every courier at the first client and powered real deliveries. Before launch, an A/B comparison showed CTE 5–10 seconds lower than Yandex Pro. WhatsApp login, local branding, and font-size controls were later released to production.
Defined the portal’s target vision and MVP, then developed it into a workspace for franchise analytics, tasks, and financial operations.
Outcome: The portal was expanded with analytics, task workflows, financial-term management, financial reports, and notifications. These areas prepare processes for migration from Staff and address security requirements; full user migration is not yet claimed.
Designed tools that move complex category-manager work from spreadsheets into managed product workflows.
Outcome: The first users started using Autopricing. Implemented Autopricing and Assortment journeys enable managers to move work out of spreadsheets, covering price approval, strategies, supplier items, commercial terms, and inter-branch transfers. FTE reduction remains an expected rather than measured outcome.
Integrated kitchen work into the wider order flow across different production models.
Outcome: The experiment across eight stores reduced assembly time for kitchen orders by 10%. The interface covers the queue, ingredients, assignee flow, cancellation reasons, batch baking, and two-label printing for the item and delivery bag.
Short AI dialogues for practising real-life conversations. The product is live in the App Store.
Outcome: The product is published in the App Store and available for iPhone and iPad.
A live web service for finding available court times in Belgrade.
Outcome: The service is live at slotty.gg and shows current court schedules in Belgrade.
Created a visual concept for a new customer app as part of a tender.
Outcome: The concept was prepared for a tender; no launch or product metrics are claimed.
Reworked the picking interface for a forearm-mounted phone and ring scanner, freeing one of the picker’s hands.
Outcome: A landscape interface was designed around the physical working context; the concept is not presented as launched.
Split WMS into two services that could be developed independently and offered to B2B partners as standalone modules.
Outcome: The concept and designs were completed, with UX validation planned next. Implementation had not started at this stage.