B2B Back Office
Partner portal: strategy → MVP
Translated the back-office strategy into a target product vision, then carved out a realistic MVP.
Context
The portal is intended to become a secure workspace for franchise employees and move processes from Staff into a dedicated product, spanning analytics, tasks, finance, reporting, and notifications.
Business strategy → target vision → MVP
My role
I created the target vision within the wider back-office strategy, defined the information architecture and MVP boundaries, and onboarded and mentored an external designer on the product.
What I did
I decomposed a complex domain into product areas delivered in sequence: analytics, tasks, financial terms, reports, and notifications.
Outcome
I established an aligned target vision, defined the MVP, and mapped the product areas needed for a future employee transition. Full user migration had not taken place by the end of this phase.